Pipeline Publishing
Pipeline Publishing adds value to websites, books, and magazines, by selling advertising and complementary editorial. If your website or publication reaches a large number of people, then that has a value to advertisers on a cost per ‘000 basis, therefore it could be saleable by Pipeline Publishing. If it reaches a small number of influential buyers or thought leaders, particularly in a narrow trade or profession it may have an unexploited value. Pipeline can often find that value on your behalf.
Its value may be best extracted by offering a vehicle for additional expert, but paid for editorial (or advertorial), which can be both valuable and informative, or sponsorship on an exclusive, or chapter exclusive basis. Pipeline can negotiate a value and price for this and share the new money with you. Whatever the latent value, the cost is in the time of a dedicated salesperson working with the publisher to research, identify, solicit and close deals for sums of incremental money that are attractive to the publisher and the client.
We maintain a highly skilled sales team, both in our London office and those working from home, many of whom have highly specialised knowledge of their own subject areas.
Ask us if we can help add value to your existing line up of titles, or launch something new as a joint venture.
Please see our current projects below:
About Us
We work across different industry sectors and apply our extensive experience of the sales process to growing businesses of all sizes.
How it works
Employing a full-time Sales Development Manager – someone who is constantly generating new business contacts and managing existing relationships – is a luxury not every business can afford.